Uncommon Sense has always run through the veins of Subaru since its debut car in 1954. Never ones to follow convention, Subaru follows a headstrong path of resisting the ordinary; preferring instead to follow a ‘calling’ and do things differently. Building our cars from the bottom up and always basing any decision on our unflinching, engineering credo is an acute obsession for which we know no cure.
Uncommon at the time but now a key tenet of what makes a Subaru a Subaru, 1965 saw the introduction of the legendary BOXER engine – engineering owing much to Fuji Heavy Industries' aviation background. First introduced in 1972, Symmetrical All-Wheel Drive set the course
for a journey that has helped attract accolades and recognition around the world and ultimately, the model range available today.
Today, Subaru proudly retains the unstoppable drive to lead where others just follow - an uncommon approach in a world where doing the